It is innovated to match the style in the new era of ‘Baju Kurung’ which includes femininity, glamour and elegant that represents the target market of high society women ages between 23 to 40 years old. Purple, silver and turquoise are the colors that have been choosed for this collection that reflects the new trend of fashion today.
Through this collection many kinds of fabrics such as silk are used in this creation. They are Taffeta silk, Chiffon silk, Thai silk, and also Satin silk which give the impact to this creations assembly to the east culture that present Malaysia as a polite and humble country. Other than that, fabric such as ‘PVC’ also is used as a touch to make it more fashionable and interesting.
In making it more interesting, Zery Zamry also include the usage of Malay traditional accessories which is used by the male generation ‘tengkolok’ in this collection which reflects to the Malay symbolic of power and control o this new era of fashion industry.